Our network is an innovative hub for brands: visit our stations and discover their potentials and the available spaces.
Discover more211,000 GLA Sqm
857 Commercial units
Our in-station temporary stores are an efficient resource in terms of communication and product promotion. Try a new great marketing opportunity for your product.
Discover more1,000 GLA Sqm
25 Commercial units
Over 1,900 Media Assets
2 Million People per Day
The strong visual impact and the high architectural value of the buildings give each station an utterly unique character; which makes them amazing locations for movie shootings, fashion shows, meetings, music performances and exhibitions.
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How audience buying works:
Impressions are detected by sensors and counted on the basis of the audience that views every single Execution of the campaign, for every single screen
How impressions are counted:
Impressions are detected on the basis of the actual number of people exposed to the advertisement and, depending on the length of the message, time frame and location crowding, they are counted as
– one ore more impressions
– no impression if there is no audience (thus, no cost)
Since October 2013, our Network features sensors that use an Anonymous Video Analytics (AVA) system to detect:
– the number of people exposed to adv circuits
– their gender
– their age
Over 3 billion contacts since 2013.
The field of vision/analysis of the cameras is set on 7 meters in order to ensure the detection of all exposed people in close proximity to the installations.