Advertising

Campaign opportunities

Unique environments for experimenting new communication languages and models. The network of Grandi Stazioni Retail acts as an advertising medium/channel that interprets and translates into reality the multiple needs of investors and brands, offering innovative modular solutions that rely on ever-evolving advertising products integrated with the latest technologies available.

GSRadvertising-opportunity

Media Solutions

Grandi Stazioni Retail reinvents spaces creating innovative communication opportunities. One network, 14 locations and a single community, certificated audiences, spectacular locations, ambient and digital domination and widespread coverage digital screen circuits: that’s just a part of our offer at Grandi Stazioni Retail Network. Programmatic campaigns, social campaigns and sponsored campaign schedules are among the latest innovations in the range of our media solutions.

DOOH

Digital Out of Home technology has transformed communication, giving way to more articulated storytelling and creating new consumer/brand interaction opportunities. Thanks to the use of state-of-the-art HQ screens and to the integration with our Big Data, our clients can rely on an unparalleled, certified, high-impact medium.

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STATIC

Located in the core of unique architectures, the so-called static spaces welcome and lead the community through all the key moments of their experience in the 14 venues of Grandi Stazioni Retail. All the installations – small, medium and maxi – are designed to bring out the best in the device they embed, ensuring exclusiveness, visibility and widespread coverage.

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PROGRAMMATIC

Thanks to the integration with the major trading desks in Italy and in the world, GSR’s DOOH inventory is available as programmatic, too. Planners and clients can decide the details of their campaign – motifs, screens, broadcasting hours traffic and spending targets – in autonomy and according to their needs. Thanks to the sensors embedded in our screens, only the audiences exposed to a single specific spot are counted real time on our platform, with the client always keeping full control on the campaign.
With the integration of programmatic technology, GSR’s DOOH finally speaks the language of the web; plus, in our stations, contents are always in prime position and 100% visible.

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INNOVATION & LAB

New installations, new surveying instruments and the participation to many working tables with Italian and international partners are what allow us to be always the first to test and adopt innovations. Our Innovation Lab is open to anyone who wants to come up with new ideas, technologies, creativity and projects. Revolutionaries are welcome at GSR.

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ENGAGEMENT

One-to-One operations within specific areas intended for the approach of the consumer for the presentation / testing of products or for the distribution of sample materials and brochures.

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