© Grandi Stazioni Retail Spa
The magic of our stations, treasure chests of history and beauty in a unique context, the integrated platform for projects with a strong communicative impact and innovative, outside-the-box solutions, transform opportunities for brands into successful experiences.
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Discover the offer of Milano Centrale
Milano Centrale is the second largest Italian station in terms of size and traffic and a crucial hub for the country’s high-speed railway services and connections to the rest of Europe. Perfectly entwined in in the urban fabric, the complex is located at the core of a central, dynamic district renowned for its business, shopping and lively nightlife, as well as for the prestigious residential area it hosts with top-level properties. Defined “the most beautiful station in the world”, very well-loved among the locals and completely redeveloped, it is visited every year by over 148 mln people who reach Milan for business and tourism. Structured on 5 levels, Milano Centrale is a prestigious showcase and an extraordinary stage for any brand and retailer, due to its nature of important shopping and service center for travelers and locals.
Ulisse Stacchini, the Roman architect who won the national tender for the project of the first important station of the city of Milan in 1912, defined it as “The Cathedral of Dynamism”. Milano Centrale’s role has been clear since its conception: a crucial center for domestic and international traffic and a modern building that would give its city vitality and prestige. A series of distinctive features make the structure absolutely one-of-a-kind: the majestic 200-meter wide and 50-meter high facade, the spectacular iron roofings designed by engineer Alberto Fava, which include a 72-meter long main arcade (Italy’s biggest arcade ever built) covered by a skylight roof that allows in natural light; the two winged horses that, from the top of the structure, welcome locals and visitors every day. Its monumental spaces feature Liberty and Secession style influences, as well as Art Deco elements. Recently, the station has undergone a set of important improvements that restored its spaces to their former glory and enhanced many of its hidden beauties. The project also included a rearrangement of its pedestrian paths and a reconfiguration of its services obtained by assigning some important spaces to new-concept shopping areas.
