Disclosure on advertising systems identified as “digital signage”
Pursuant to art. 13 of the EU Regulation no. 2016/679, (hereinafter referred to as “Regulation”), Grandi Stazioni Retail SpA, as data controller, informs that the digital advertising systems located in the Railway Stations of the Network are equipped with a counting and measurement system of the audience named “Vidireports”, provided by the company Dialogica Srl and produced by the company Quividi.
The software does not record and does not broadcast any image or video; it only collects anonymous numerical descriptors in order to identify the number of bystanders at any given moment and their demographic composition (by way of gender and age estimate).
The images detected by the software are never stored. From a technical standpoint, each image is present only in the volatile memory of the computer for a very short period of time and then immediately overwritten without any recording. All the anonymous data generated and collected by the counting and measurement systems of the audience are treated exclusively with IT systems, encrypted and sent securely to the servers hosting the service.
The aggregate information is treated exclusively by Grandi Stazioni Retail S.p.a. in compliance with the provisions of the Regulation and Legislative Decree no. 196/2003 as amended by Legislative Decree no. 101/2018, they are not released to any third parties.
For further details, you can consult the FAQs concerning to the product and the procedure by which anonymous data are managed at the following link: https://quividi.com/privacy_it/ or write directly to the Data Controller at the Rome office, Via Giovanni Giolitti no. 34, to the certified email address firstname.lastname@example.org or to the DPO of the Company, at the address email@example.com