It is possible to provide the creative assets in either video or static format:
Video
- File format: .mp4
- Video Codec: H264
- Bitrate: MAX 8000 kbps
- Audio: MPEG Audio layer 1/2/3 (stereo) 48000Hz, volume EBU R 128
- Files of any duration are accepted (if submitting multiple files, all files must have the same duration)
Static
- File format: .jpg
- Image quality: 72dpi
Dimension – Please provide the assets in the following dimension:
- 1920×1080 px
In accordance with the IAP Code of Advertising Self-Regulation, advertising must respect public decency and sensitivity. Content containing violence, nudity, drugs, discrimination, hate speech, derogatory or provocative messages, or sexually explicit material is not permitted. References to delays, service disruptions, emergencies, or operational issues that could harm the reputation or image of the railway system or its stations are also prohibited.
Creative materials must be submitted via a file transfer service no later than the 4th business day before the campaign go-live date. During periods of national holidays, materials must be submitted earlier. If materials are delivered late, we cannot guarantee that the campaign will go live on schedule or that the corresponding photographic proof of display will be provided in a timely manner. Materials should be sent to the following email address: onair@gsretail.it

