19-28 October 2018
Milano Centrale

Luftansa. #SayYesToTheWorld

Lufthansa keeps promoting traveling as a source of inspiration, offering all visitors in Milano Centrale station the chance to live a flight experience thanks to “Open Seats”, a special digital installation.

The “passengers” had the opportunity to take a Lufthansa seat – just like in a real flight – and, thanks to an interactive screen, go on an immersive virtual journey to one of the destinations served by the airline: Mumbai, New York or Shanghai.

25-29 October 2018
Milano Centrale

Fiat. Launch of the new 500 Collezione e L'Uomo Vogue

Launch of the new 500 Collezione e L’Uomo Vogue, the car that embodies the elegance of the modern man.
The launch event was hosted by Milan’s Rinascente, a historical fashion&lifestyle icon of the city, and later moved to Stazione Centrale.

1 December 2018 - 6 January 2019
Milano Centrale Roma Termini Verona Porta Nuova Venezia Mestre

M9 - Christmas trees

Traditionally, the Christmas tree acts as a social gathering spot, a symbol by which people reunite and exchange wishes, thoughts and dreams.
M9 decorated 5 stations, offering travelers and visitors thee chance to send their special thought for the holidays!

In all the stations involved, right by the traditional pine tree, M9 placed a Wish Card dispenser: users could write down their wishes and hang the Christmas cards to the tree, just like decorations.