Innovation & Lab

5-7 October 2018
Milano Centrale Roma Termini

Travel with your LEGO passport!

For the first time, the trains LEGO City and LEGO Duplo arrived in Roma Termini and Milano Centrale stations!

A customized booth with LEGO trains offered kids and grown-ups the chance to live a fantastic experience.

Plus, all children received an exclusive LEGO passport.

Milano Centrale

Social Event - #PandoraShine

Campaign goal: launch of the new Pandora collection.
A support media activity accompanying the 3 days of premiere in Galleria delle Carrozze (the station’s central arcade) and projections on the front facade!