For the first time, the trains LEGO City and LEGO Duplo arrived in Roma Termini and Milano Centrale stations!
A customized booth with LEGO trains offered kids and grown-ups the chance to live a fantastic experience.
Plus, all children received an exclusive LEGO passport.
Campaign goal: launch of the new Pandora collection.
A support media activity accompanying the 3 days of premiere in Galleria delle Carrozze (the station’s central arcade) and projections on the front facade!