VeraLab has landed in Naples, in the Napoli Centrale train station, with a pop-up store dedicated to beauty and self-care.
Located near the entrance to the train tracks in a strategic position with great visibility, it stands out in the city’s railway junction with its colourful, bright character. The site-specific space of the beauty brand founded by the entrepreneur Cristina Fogazzi has been entrusted to studio 23Bassi, already the creator of the successful temporary pop-ups in Roma Termini and Milano Centrale.
The environment is an oasis of vitality and fun, characterised by the distinctive fuchsia, large windows and alternating plays on transparencies and light. The iconic circles typical of VeraLab display the best-selling products, the undisputed protagonists of the design.
Grandi Stazioni Retail thus expands the beauty offer at the station, offering travellers cosmetics that are a symbol of inclusive and accessible beauty!