Milan, February 2020 – Salvatore Ferragamo Parfums opens in Milano Centrale its first Italian pop-up store completely dedicated to the Maison’s fragrance universe, with its creations for men and women.
A special opening in an iconic spot of the city, where Italian and international customers will get to journey across Salvatore Ferragamo’s charming fragrances and preview FERRAGAMO, the new essence for men created with the maître parfumeur Antoine Maisondieu.
Located on the station’s track level, the new store features all the Maison’s signature style elements in a 20 sqm area designed to combine the Brand’s Heritage with our contemporary active lifestyle, following the pace of more and more demanding and dynamic customers.
The space was inaugurated on 12 February to offer all transiting visitors an exclusive section of products for men and women, in which Salvatore Ferragamo’s craftsmanship expertise relives through the sophisticated enveloping notes of its essences.
Standing out among these are the new men’s fragrance FERRAGAMO, a blend of floral, citrusy and sylvan notes with a strong intense character, and Signorina Ribelle, an irresistible floriental woody concert for women, sweetened by the gourmand touch of vanilla gelato, a tribute to the Brand’s Italian roots.
The store will be open 7 days a week until 17 March.