Milano Centrale   


Milan, 16 January 2020 – #FASHIONINSTATION, the direct-to-consumer engagement project that involves Italy’s major stations, welcomes to Milano Centrale its first two partners: SUGAR and Nico Giani.

Until 9 February, over a hectic, crucial period for Italy’s city of fashion, two popup stores – strategically placed in the nerve center of the station, the “galleria dei mosaici”  – will be offering new shopping opportunities to visitors ad residents.

SUGAR, winner of the Best Fashion Retailers of the World Awards 2019, is at its debut in travel retail and will be displaying its novelties in a completely innovative showcase compared to the monumental Arezzo store of Palazzo Lambardi. Sugar presents its iconic T-shirt, an essential, versatile and timeless item for any closet, and its latest fragrance – fresh, spicy and woody – available as both perfume and home scent.

Nico Giani, azienda specializzata nella creazione di borse Made in Italy, è ospitato in uno spazio allestito con riferimenti allo spirito pop degli anni 70 e 80 in rosa, nero e sky blue, le nuance della collezione.

While Nico Giani, a brand specialized in the creation of Made in Italy bags, can count on a space styled in pink, black and sky blue (the nuances of its collection) with references to the pop spirit of the 70s and 80s.

Among the models available in the popup store are two must-haves: Adenia Bucket, Tilly and Eris. Visitors and residents will be able to admire and purchase the new creations of the Florentine brand, winner of the prestigious award “Who Is On Next?” 2017 by Altaroma win partnership with Vogue Italia.

#FashionInStation offers brands the value of Milano Centrale, an unparalleled showcase visited by 400,000 people daily, and lets consumers live a unique, one-of-a-kind shopping experience.


Milano Centrale, Galleria dei Mosaici piano binari – until 9 February 2020

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