#FashionInStation is a series of events that will be held during Fashion Weeks to enhance engagement among the visitors of our network’s stations, with 750 millions of potential new customers.
Through the company Retail Group, entirely controlled by GSR, the coolest international brands will have the chance to rent pop-up stores and offer exclusive and special products or test new collections during the most crucial moments of the year like Fashion Weeks and renowned fairs.
Flexible, modular structures that range from 20 to 100 sqm and benefit from utterly strategic positions: the stations’ most visible and prestigious spots, like Milano Centrale’s main hall and Galleria dei Mosaici.
The event calendar starts on January 7, 2020. The launch of #FashionInStation is set to coincide with two pivotal moments for fashion – Pitti Immagine Uomo and Milano Moda Uomo – with “Sport 24/7”: sneakers, T-shirts, tracksuits for spare time self-pampering, sweaters, hats, bags and duffel bags.
In the second half of February, along with Milano Moda Donna, will be the turn of “Spring is coming”: two weeks dedicated to plenty of novelties ready to be sported around: accessories, handbags, leather items, sandals, glasses, clothing.
Plus, over the first two weeks of February, commuters and tourists visiting Roma Termini and Milano Centrale will come across the surprises of “Love is in the Air”, an operation dedicated to all those who love: jewels, T-shirts, stuffed toys, pet accessories, temporary tattoos.
The project and art direction of the events are curated by Paola Bottelli, a mainstay of the newspaper Il Sole 24 Ore and now advisor in the luxury sector.
As part of a long-term project aimed at constantly adding value to a commercial offer with no equals in Italy and thanks to the comprehensive supply chain that characterizes GSR’s offer, #FashionInStation has all the potential to turn into an actual experience and make the most out of the whole “station system”: welcoming screens, hostesses, hospitality, flyer distribution and more, in order to communicate and provide an all-round experience.