In partnership with ADR Aeroporti di Roma and thanks to SKY TV, too, a new dimension of OOH advertising is coming to life.
Grandi Stazioni Retail introduced Gate GOTV, the project that extends the network’s management of GOTV screens to the Roman airports of Fiumicino and Ciampino, operated by ADR.
The partnership, active since August, sees Grandi Stazioni Retail as the advertising agency for the the 45 screens located in the two airports, with a potential audience of 49 millions of new travelers.
A strong partnership that earned Grandi Stazioni Retail a portfolio of almost 2,000 advertising touchpoints in total and an audience – the only one in Italy – of over 800 mln travelers per year.
An operation that comes as a natural milestone in Grandi Stazioni Retail’s path, marked by the commitment to enabling brands to communicate with a more and more evolved target, difficult to reach with all other media.
A crucial deal that – thanks to the integration with Roma’s airports – allows Grandi Stazioni Retail to reinforce its leadership in the segments of business, luxury and leisure.
Roma Fiumicino’s international airport “Leonardo da Vinci” is the first airport in Italy and the seventh in Europe for passenger volume, with an average time spent in the airside area of over 50 minutes. It connects Rome with more than 200 domestic, European and intercontinental destinations and it is the only airport ever awarded with the renowned title of Best Airport for two years in a row, in 2018 and 2019.
The airtime on the GOTV screens of Rome’s airports will also count on the prestigious presence of Sky TG24, a long-time partner of Grandi Stazioni Retail, that will land in the two airports in the upcoming months with a novelty: a news schedule in English, too. Sky TG24 is dramatically evolving from all-news channel to content platform, defining itself more and more as an editorial brand able to distribute its contents over every possible output, including Italy’s major train stations and Rome’s airports.